acting for bring transformation into reality
All of our projects has inclusion and sustainability as the core: we’re creating projects through Bullock Inclusion, our CIC (Community Interest Company) that is benefitting the community by promoting transformation and raising awareness through fashion, sports and physical activities.
London Represents Fashion Show feature models with their enriching differences for our catwalk - during London Fashion Week. At 2022 edition, we presented 12 energing designers with their latest collection to an audience of 300 fashion-forward guests and members of the press. On Instagram, we created the #irepresent challenge, to show a virtual fashion show with people with disabilities all over the world.
The students will have full support of our Adaptive Fashion Consultant, founder of Bullock Inclusion and SB Shop Samanta Bullock from creative process to fittings. 10 days direct interaction between students and Samanta and her team that covers from creation process to catwalk.
During the project, we have explored the concept of self-acceptance and body image which gave diversity some thought and a bit of plurality. We saw at the London Fashion Week catwalks with different bodies in pieces of clothing that respect and represent them — in personality and individuality. Fashion is a tool that we want to use to voice a need for universal designs when thinking about adaptations that are for all.